Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection-our fundamental need to share information, stories, and emotions. Shareology explores the history, science, and art of sharing and its importance to both individuals and brands in the emerging sharing economy. It is meant for entrepreneurs […]

This forward-looking volume examines the role of social influence–including social media–in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans’ need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine […]